I specialise in building distinctive, insight-led brand worlds with a focus on the food industry. With over a decade of experience, I’ve worked across the full marketing ecosystem. From launching global brands into new markets, to leading integrated campaigns for FMCG clients, to helping early-stage start-ups define their positioning and cut through the clutter.

As a former UGC creator, I bring a dual perspective that blends brand thinking with creator insight. Whether it’s big ideas or bite-sized video, I’m passionate about crafting content that’s creatively bold, culturally relevant, and commercially sharp.